Geethika Kanumilli, a creative visionary with an exceptional attention to detail, knew from an early age that she aspired to lead her own fashion house. Determined to turn her dream into reality, even as a curious child, she began searching for opportunities to seize. However, during her pursuit of a degree in Fashion Design from NIFT, Hyderabad, fate intervened and she was diagnosed with a rare autoimmune disease that impaired her vision, reducing it by half.
Although heartbroken, Geethika remained persistent and made a firm decision to challenge her destiny and conquer her greatest fears. With only a handful of initial clients and no prior business experience, she established her eponymous label in 2015, fueled by a strong work ethic and a determination to harness the power of her pain.
Geethika Kanumilli, a creative visionary with an exceptional attention to detail, knew from an early age that she aspired to lead her own fashion house. Determined to turn her dream into reality, even as a curious child, she began searching for opportunities to seize. However, during her pursuit of a degree in Fashion Design from NIFT, Hyderabad, fate intervened and she was diagnosed with a rare autoimmune disease that impaired her vision, reducing it by half.
Although heartbroken, Geethika remained persistent and made a firm decision to challenge her destiny and conquer her greatest fears. With only a handful of initial clients and no prior business experience, she established her eponymous label in 2015, fueled by a strong work ethic and a determination to harness the power of her pain.
As enterprising as she is today, Geethika‘s inclination towards designing blossomed during her early childhood. Her mother’s effortless style and innate elegance deeply inspired the designer, appreciating the simplicity and sophistication she exuded. Exploring innovative ways to repurpose clothing, Geethika sought to bridge the gap in the market for luxurious and versatile bridal couture, carving a niche for herself.
As enterprising as she is today, Geethika’s inclination towards designing blossomed during her early childhood. Her mother’s effortless style and innate elegance deeply inspired the designer, appreciating the simplicity and sophistication she exuded. Exploring innovative ways to repurpose clothing, Geethika sought to bridge the gap in the market for luxurious and versatile bridal couture, carving a niche for herself.
“Growing up, I was always inspired to create fashion as a form of self-expression. As a label, Geethika Kanumilli strives to showcase the grandeur of Indian fabrics with incredible techniques, but with a global approach.”
Driven by an intuition to create fashion that empowers local craftsmen while weaving a unique narrative, Geethika‘s designs are meticulously handcrafted with love, reflecting the essence of Indian craftsmanship in a timeless blend of traditional and contemporary elements. Her creations resonate with refreshing hues and impeccable embroideries, catering to the modern woman who seeks timeless elegance.
The exquisite ensembles from her indigenous label beautifully harmonize contemporary styles with time-honored Indian artisanal techniques. They have been adorned by popular celebrities such as Madhuri Dixit, Kiara Advani, Sobitha Dhulipala, Samantha Prabhu, Trisha Krishnan, P.V. Sindhu, Sania Mirza, Rashmika Mandana, and many more.
In September 2018, Geethika Kanumilli‘s flagship store was launched in Hyderabad – a homage to all things chic and couture, embodying the essence of her vision.
There are brands that inherit legacy and then there are those that create it.
Geethika Kanumilli belongs to the latter. A design house that has redefined Indian couture with a voice that’s nuanced, contemporary, and unmistakably its own.
Rooted in traditional craftsmanship and shaped by a modern sensibility, the label was born from a desire to create more than just clothing – to create pieces that hold meaning, memory, and timelessness. Garments that become heirlooms, speaking across generations.
The design language is fluid yet refined, traditional yet forward-moving, always grounded in heritage but never bound by it. Each piece reinterprets artisanal techniques through a contemporary lens, giving new life to time-honored craftsmanship.
Geethika designs for women who carry duality within them – rooted yet progressive, powerful yet poetic. For them, clothing is not just adornment, but storytelling and self-expression in its most tangible form.
There are brands that inherit legacy and then there are those that create it.
Geethika Kanumilli belongs to the latter. A design house that has redefined Indian couture with a voice that’s nuanced, contemporary, and unmistakably its own.
Rooted in traditional craftsmanship and shaped by a modern sensibility, the label was born from a desire to create more than just clothing – to create pieces that hold meaning, memory, and timelessness. Garments that become heirlooms, speaking across generations.
The design language is fluid yet refined, traditional yet forward-moving, always grounded in heritage but never bound by it. Each piece reinterprets artisanal techniques through a contemporary lens, giving new life to time-honored craftsmanship.
Geethika designs for women who carry duality within them – rooted yet progressive, powerful yet poetic. For them, clothing is not just adornment, but storytelling and self-expression in its most tangible form.
Made in Bharat for the world, the label works closely with master artisans across India to craft garments with intention – driven by thoughtfulness over trend, and permanence over seasonality.
With a flagship studio in Hyderabad and a growing presence across global wardrobes, Geethika Kanumilli is today a defining force in contemporary Indian couture. Her creations have been embraced by icons such as Madhuri Dixit, Kiara Advani, Sobhita Dhulipala, Trisha Krishnan, PV Sindhu, Sania Mirza, and Rashmika Mandanna – women who, like the brand itself, embody elegance with edge.