GEETHIKA KANUMILLI

There are brands that inherit legacy and then there are those that create it.

Geethika Kanumilli belongs to the latter. A design house that has redefined Indian couture with a voice that’s nuanced, contemporary, and unmistakably its own.

Rooted in traditional craftsmanship and shaped by a modern sensibility, the label was born from a desire to create more than just clothing – to create pieces that hold meaning, memory, and timelessness. Garments that become heirlooms, speaking across generations.

The design language is fluid yet refined, traditional yet forward-moving, always grounded in heritage but never bound by it. Each piece reinterprets artisanal techniques through a contemporary lens, giving new life to time-honored craftsmanship.

Geethika designs for women who carry duality within them – rooted yet progressive, powerful yet poetic. For them, clothing is not just adornment, but storytelling and self-expression in its most tangible form.

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Made in Bharat for the world, the label works closely with master artisans across India to craft garments with intention – driven by thoughtfulness over trend, and permanence over seasonality.

With a flagship studio in Hyderabad and a growing presence across global wardrobes, Geethika Kanumilli is today a defining force in contemporary Indian couture. Her creations have been embraced by icons such as Madhuri Dixit, Kiara Advani, Sobhita Dhulipala, Trisha Krishnan, PV Sindhu, Sania Mirza, and Rashmika Mandanna – women who, like the brand itself, embody elegance with edge.

“Each piece we create isn’t just couture, it’s a chapter in your personal archive. Designed to be remembered, reimagined, and revered across time.” — Geethika Kanumilli