“ In 2015, I founded my eponymous label Geethika Kanumilli in Hyderabad, focusing on the confluence of traditional embroidery and an upbeat, chic and vibrant aesthetic.

I was a student at NIFT Hyderabad, pursuing my dream of working in the world of fashion, when I had to drop out due to medical reasons.

Starting from scratch, I started my label at the young age of twenty, despite all the medical troubles I went through. Since then, there has been no looking back for me, as I passionately work towards bringing my dream designs to life.

As a designer, I believe in making comfortable yet chic outfits with a blend of traditional embroidery in refreshing colours. All my silhouettes are an amalgamation of Indian and Western aesthetic, making them perfect for the modern Indian bride.”