As a creative visionary with an impeccable eye for detail, Geethika Kanumilli knew from an early age that she wanted to helm her own fashion house. Determined to turn her dream into reality as an inquisitive child, she began looking for opportunities to seize. Unfortunately, while pursuing a degree in Fashion Design from NIFT, Hyderabad, fate came knocking on her door and she was diagnosed with a rare auto immune disease that affected her vision and reduced it to half.

Heartbroken yet persistent, Geethika made up her mind to challenge her destiny and conquer her biggest fears. With an initial client base of just a handful and absolutely no business experience, she established her eponymous label in 2015 with headspace to work extremely hard and harness the power of her pain.

As enterprising as she is today, Geethika developed a keen inclination towards designing in her early childhood days. The sheer simplicity and sophistication of her mother and her effortless style inspired the designer deeply. Exploring different ways to reuse her clothes, the designer sort to carve a niche by bridging the gap in the market for luxurious and versatile bridal couture.

 

“Growing up, I was always inspired to create fashion as a form of self-expression. I envisioned curating ensembles for the neo-modern bride who feels confident on her special day! As a label, Geethika Kanumilli strives to showcase the grandeur of Indian fabrics with incredible techniques, but with a global approach.”

 

With an intuition to create fashion that strives to empower local craftsman while narrating a unique story, Geethika’s designs are handmade with love and reflect the quintessential Indian craftsmanship with a timeless confluence of traditional meets contemporary! Her designs are a resonance of refreshing pastel hues, curated with immaculate embroideries, perfect for the modern bride who seeks unconventional/eccentric elegance.

The indigenous label’s minimalist and exquisite ensembles mirror a seamless blend of ethnic and contemporary designs and have been adorned by popular celebrities like P.V Sindhu, Samantha Prabhu, Saina Nehwal, Keerthy Suresh, Rashmika Mandana to name a few.

Geethika Kanumilli, the flagship store was launched in Hyderabad in September 2018, an ode to all things chic and couture!

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